Mobile Billboards With Augmented Reality Boost Customer Engagement, Experts Say
AR is one of the coolest inventions we've made - yet you rarely see it used. While there are some good reasons for that - namely, it's still a bit challenging to implement - no one can deny the benefits of AR advertising.
If you're curious about AR ads and want to know how you can set up your own, check out ‘Elevate Your Advertising: Augmented Reality on Digital Billboards’ - a case study by R.E.D Marketing Firm.
In the case study, the marketing agency discusses how using augmented reality on digital billboards can lead to improved customer engagement, as it allows for personalized messaging.
The Advantages “AR enables personalized, context-aware advertising, tailoring messages based on the viewer's location, preferences, and demographics”, the case study explains. By capturing the audience's attention and creating an interactive experience, AR billboards will leave a lasting impression.
A study conducted by the marketing research firm Nielsen revealed that 80% of grocers who used in-store digital display screens saw up to 33% boost in their sales. Its research also showed a significant increase in brand awareness and recall rates among shoppers. While these stats are limited to indoor digital display only, they suggest that billboard advertising continues to be a lucrative marketing strategy.
While static billboards rely on appealing to a diverse array of passersby, their digital AR counterparts can customize the content they feature through user interaction, the R.E.D Marketing Firm explains. Research shows, they can generate 400% more impressions - which leads to both improved lead engagement and brand awareness.
"AR fosters memorable brand interactions, increasing brand recall and the likelihood of users sharing their experiences," a spokesperson adds. Additionally, data can be collected to provide insights into customer behavior and ad performance, allowing for further fine-tuning and strategy development.
The Disadvantages Alongside listing the benefits, the case study also explores several disadvantages that you should consider before launching this type of campaign.
For example, R.E.D Marketing Firm notes
the technology's accessibility limitations, the steep upfront costs of advanced AR billboards, and the potential distraction that your digital ads may pose to drivers and pedestrians.
About R.E.D Marketing Firm The digital billboard agency produces case studies designed to help you learn how to implement AR technology into your lead engagement strategy and optimize your brand visibility. In addition to AR billboard solutions, R.E.D Marketing Firm offers merchandising, web design, and app development services.
Browse the full range of marketing services by visiting the link in the description! R.E.D Marketing Firm City: Houston Address: 1760 Barker Cypress Road Website http://www.redmarketingfirm.com Phone +13467772147 Email info@redmarketingfirm.com
