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Have you heard of digital marketing essentialism?

I won't spend too much time getting into the weeds of philosophy here, but to sum it up, marketing essentialism is the idea that your customers don't just perceive your company as a brand, they perceive it as a character in the story of their life - a friend, or, perhaps, a foe.

It is only natural, then, that marketing is such a subjective medium. You message means different things to different people. What comes off as authentic and trustworthy to one customer may come off as phony and unconvincing to another.

As it happens, this idea also forms the basis of the 80/20 principle.

This principle is the idea that 80% of a company’s revenue originates from just 20% of its customers, and that in learning what customers are most likely to be among that 20%, marketing can operate much more efficiently. Those 20% are also the most likely to perceive your brand as an ally - someone to be trusted, and someone to return to when they need further services.

With that in mind, RedShift Digital Marketing has created their new service - a suite of paid media management services built around the 80/20 principle and designed to promote a powerful image that customers new and old can connect with.

RedShift handles creation of digital content and design of your sales funnel, applying the 80/20 principle along the way.

For example, SEO targeting metrics are built around the most active 20% of your company’s client base. Rather than attempting to capture traffic from new areas, RedShift prioritizes lucrative repeat customers and those who have previously engaged with ad content but who failed to convert the first time around.

Likewise, funnels created through this service can span multiple platforms, utilizing a combination of social media outreach and PPC search engine placements.

RedShift offers a host of website design and video content development services to round out this service, including front-page content and A/B testing.

A spokesperson for the company stated, “One thing we all have in common at RedShift Digital Marketing Agency is that we’re all different. We’re a proudly odd melange of different styles, outlooks, voices, and approaches — and being different makes a big difference in who we are and the unique and varied ways we can serve our clients.”

RedShift Digital Marketing is owned by veteran marketing experts and staffed by passionate creatives and strategists. They have built their company to accommodate businesses of all types to ensure that everyone has access to high-quality digital marketing services that take full advantage of the potential offered by the medium.

When you enlist RedShift to power your digital marketing efforts, you can rest assured that they are applying not only the best philosophy, but also the most up-to-date practices when creating your content.

You can get in touch with their team and start developing a plan at the link in the description.

RedShift Digital Marketing City: Pittsburgh Address: 436 Seventh Ave., Suite 200 Website https://redshiftdm.com Phone +1-412-697-2800 Email abby@redshiftdm.com